Solving the Problem

The opportunity that I previously discussed was the fact that farmers in the United States who grow genetically modified crops are losing business due to negative advertising and a shift in consumer preference. Many people believe that GMO crops are bad for their health. This leaves farmers with a few solutions to this problem. One solution would be switching over some of their production to non-genetically modified crops in order to target those consumers in the market, but as I discussed in the last post, this may be difficult because even if there is a crop (lets say oranges, for example) that is not genetically modified at all in the United States, but manufacturers can still label this product in the store as non-GMO, giving consumers the impression that any oranges not labeled non-GMO have been genetically modified. Another solution to this for farmers would be to invest in positive marketing for GMO crops. These crops actually have a number of benefits to them, including increased yield, minimal environmental impact (even though many believe that they are bad for the environment), decreased costs, and other things. They could host farm tours where people could come out and learn the whole process of growing those crops and what goes in to genetically modifying a crop. I have seen this process of outreach to the public and it has worked rather well. I believe that if consumers were to actually see how the whole process of growing a crop works, they would be more willing to buy these products.